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Planned Giving

Planning Your Gifts

Thank you for your interest in learning about the many benefits of gift planning. Being proactive with your assets for the future allows you to ensure increased benefits for yourself and your family while making a gift to the Arkansas PBS Foundation that will support quality programs and services at Arkansas PBS for the next generation!


The gift you decide on for the Arkansas PBS Foundation can take a number of different forms. Look through the sections on What to Give, How to Give, and Donor Stories to get an idea of what might work for you. A gift through a will or trust is the easiest to set up and can be changed at any time. But there are other options for making a gift now, that can be beneficial to you as well.


Gifts generously given to the Arkansas PBS Foundation through a will or trust are placed in our General Endowment unless directed differently by you. Earnings generated from the investments also grow the Endowment. This fund exists to help cover cost increases for purchasing national programs, to help fund local program production, and to help fund the expansion of new program and service ventures, while safeguarding against any potential decrease in operating funds.


If you have any questions, please call 1-800-662-2386. A member of our Arkansas PBS Foundation team will be happy to help you.



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Sale and Unitrust

Sale and Unitrust
Gene and Carol purchased stock in a small medical service company several years ago. The company has done well. A larger company is now discussing the possibility of buying the smaller company. This sale would require that Gene and Carol sell their stock, subjecting them to capital gains. Gene and Carol are looking for a way to save taxes.

Gene: We were fortunate to invest in the medical services company. The services this company provides have become more and more important, especially for senior Americans. We thought the value of this stock would grow, and it did. We originally paid $50,000 for the stock, and it had grown to $400,000 in value.

Carol: We talked about selling the stock, but that have would required us to pay a large tax bill. We had hoped to sell the stock to buy a vacation home. We had found a very nice summer cottage for sale on a nearby lake. The price was approximately $120,000.

Gene: We checked with our CPA; he suggested that we talk to a gift planner at our favorite charity. The gift planner told us about a sale and unitrust. We were happy to discover that with a sale and unitrust we could transfer $280,000 worth of the stock into a special trust called a charitable remainder unitrust. The unitrust could then sell the stock tax-free.

Carol: Best of all, we were able to sell the rest of the stock for $120,000 cash. The deduction from the gift transferred to the trust saved enough in taxes to offset the capital gains tax on the $120,000 that we received from the stock sale. As a result, we could use the full $120,000 to purchase the lake home.

Gene: This was a wonderful arrangement. We now have income and are enjoying our dream house on the lake.

Is a sale and unitrust right for you?


If you own highly appreciated property, such as real estate or stocks, you could benefit from a sale and unitrust. The trust will help you bypass capital gains, will provide you with a charitable income tax deduction in the year of the gift and could increase your income. The sale part of this transaction could provide you with a one-time lump sum payment.

*Please note: The names and image above are representative of a typical donor and may or may not be an actual donor to our organization. Since your unitrust benefits may be different, you may want to click here to view a color example of your benefits.


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